I love this digital campaign by LaSenza (and not for the obvious reasons). It's simple, saucy and suits the brand perfectly. I think of it as one of those, 'why didn't I think of something like that?' ideas. It appeals to the target market massively and even the ladies in the office who've seen it, heart it. You bet they forwarded it to their partners.
I wish it was something I had worked on (again, not for obvious reasons)!
The Men's Guide to Buying Lingerie.