As a school boy in South Africa, sport meant everything. And not just pro sport. School boy derby games would attract crowds in their thousands. Long after we'd finished school for good, iconic games between rival schools would be discussed at length.
The above video (in my opinion) is possibly the best creative campaign I've seen this year. (If not the last few years!)
So even though I understand nothing about American football, this video reminds me of how great it was to go to a school with a history, heritage and rivalry to rival these two teams.
To watch the full length video, click here.
Congrats to TBWA\Chiat\Day for an absolutely WORLD CLASS campaign. Gatorade should be singing your praises from the tops of the stands!